Many people dream of starting their own business. Reasons range from earning some extra money on the side to becoming their own boss and taking control of their own destiny; or maybe even the desire to make a large social impact on the world. So what is stopping you?
One of the most frequent responses to that question is: "I do not know what business to launch".
This course will answer that question and help you to discover the business idea that is best for you based on your skills and experience and that would give you the best chance of success. It will help you move from dreaming to doing; and kickstart your entrepreneurial journey enabling you to start working on the things you are passionate about!
Professor Simon Gifford is an industry professional who has assisted multinationals and public sector organisations around the world in his role as a strategy consultant. Clients have included the likes of Barclays, Arcelor, Kimberley Clark and American Express to name a few.
He is also an entrepreneur who has launched a number of businesses, the latest venture being that of Mashauri which is an online education platform used by universities to provide their students with experiential entrepreneurial education. His current role there is Chief Executive Officer. In this role, he also sits on the advisory board as a mentor to various startups and scale-ups.
He is an adjunct professor at IE Business School and other institutions where he lectures on entrepreneurship, strategy, M&A and decision making.
StartIntroduction to ideation
StartThe ideation process you will follow
StartWhat if money were no object
StartBusiness idea generation process 1: passion, resource and competencies
StartBusiness idea generation process 2: passionate groups
StartIdeation process 3: grand challenges and wicked problems
StartIdea assessment and selection
StartDevelop your problem vision statement
StartAsking the right questions - the MOM test
StartTesting your idea
Frequently Asked Questions
"It´s perfect for people like me, starting from zero and asking the correct questions as well as providing the right answers. You helped us to create a realistic idea of our project and how to manage it, thank you."
- Cesar Quiero, Co-Founder, InmoProject